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Working with children and animals.

My app Look Birdy started out as the laziest product idea I could think of. I wanted to solve something simply, not have too many moving parts, and I didn’t really want to invest that much time or any money into advertising. Most importantly, I also wanted to make something from scratch. When you find yourself working on big brands in a big creative agency, you can easily lose touch. The last thing I wanted to become is one of those creatives with an impressive job title who doesn’t actually know how to write, design, or code anything. With a few hunches on what makes people share things, I managed to organically push Look Birdy into the world without spending a cent on anything that you might call advertising, It made CNN in US, got props from some of my favourite design blogs, Nickelodeon liked it, LifeHacker spun it around its many international sites. Even the design director of IDEO, the world’s greatest ideas and products company endorsed this slightly unnecessary innovation. For the most part …

hindscolour

I’ll be a monkeys uncle

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Copywriters copy

This is a post about something amazing

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photo-1421986527537-888d998adb74

Wow, you didn’t tell me it was going to be lok

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